OUR STORY

Breath of Fire started in 2008 when Lia achieved her first Kundalini Yoga level in the US . As some of you may know, Yogi Bhajan asks his students to wear white clothing for energetic reasons.

Very soon Lia noticed that most of the white clothing used to be transparent and produced with cheap and far from being organic textile! She then has decided that clothes should be fabricated according to yogic philosophy. Production process should respect the environment and the fabrics should be long lasting and elegant.

Thus, Lia started to design some yoga clothes and had a chance to discover a very good production point in Portugal. After some research, she managed to build an elegant brand, inspired by architecture and design, while one element goes perfectly with another. All Breath of Fire yoga wear was created as a whole entity – and not as separated elements. This approach delivers a pure and simple vision of fashion, starting from design, through production and delivered to you.

Once the clothes were designed and produced, Maya helped to develop a visual language of the brand, a language inspired by beauty and nature. Thanks to Maya’s great talent, inspiring photographs were shot sharing with you the charm and elegance of our clothes and making you understand the link between Breath of Fire brand and nature. Many friends have supported us through this long adventure. Like Valerie who helped us for many years to build this business and to organize our creative minds.

Today we commit to make the world a fairer and more beautiful place through this brand. An excellent quality together with grace and elegance, combined with a splendid color palette, unique and smart clothing cut result in a wonderful collection of clothes, suitable for any yoga practice as well as every-day life. Letu2019s work together, locally, for a more equitable and beautiful world!

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Lia, Maya & Pernelle